The racing app earned about $1 million in its first 24 hours, compared to $4.3 million for Fire Emblem Heroes and about $4 million for Super Mario Run.
Mario Kart Tour, however, only ranked third among Nintendo’s mobile games in terms of launch day revenue, according to Sensor Tower. Of course, not to be discounted is the fact that Mario Kart is among Nintendo’s most popular franchises, with the last installment released more than two years ago – Mario Kart 8 Deluxe for the Nintendo Switch, which is an upgraded version of the original title for the Nintendo Wii U.
The title was highly promoted in the app stores, and users who pre-ordered it with automatic downloads activated were ready to play almost as soon as the game was released.
While there is a discrepancy in the figures of Apptopia and Sensor Tower, the shared conclusion is that Mario Kart Tour is Nintendo’s biggest launch on mobile so far, sending blue shells into the competition.Īpptopia said that “marketing, pre-orders, and IP” were the driving forces behind Mario Kart Tour‘s launch day success.
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